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Cardiff 'brand'


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#1 gf'

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Posted 18 February 2008 - 01:19 PM

http://news.bbc.co.u...ast/7250149.stm

This one takes the biscuit even more than the olympics one, atleast the olympics logo was original looking. This one just looks bland, and seems like it took 10 minutes in illustrator.

Infact it bares a striking resemblance to something I actually did knock up in 5 minutes a few months back

_44433716_cardifflogo203.jpg

wheel.jpg
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#2 Kate G

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Posted 18 February 2008 - 01:20 PM

Reminds me of Primary School for some reason.
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#3 Haggie Rand

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Posted 18 February 2008 - 01:23 PM

45,000 design? Sheesh.
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#4 gf'

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Posted 18 February 2008 - 01:25 PM

I would have done it for 1000, and looked no different I bet. Hardly a complex piece of illustration or anything.
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#5 Panda

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Posted 18 February 2008 - 01:49 PM

I would have done it for 1000, and looked no different I bet. Hardly a complex piece of illustration or anything.

I'd have done it 100 :XD
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#6 Greek Features

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Posted 18 February 2008 - 02:37 PM

Wow. Everyone clearly hates it. Well done once more for doing another fantastically executed job at doing your residents over, WAG.

Actually, should I be blaming the WAG? Is someone else in charge of this?
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#7 holdfast

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Posted 18 February 2008 - 02:39 PM

Whats a Logo without Dragons? useless is what, if it ain't got a dragon in it then why bother?
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#8 gf'

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Posted 18 February 2008 - 04:46 PM

I'd have done it 100 :XD


yeah but do you honestly think you could match this?

Whats a Logo without Dragons? useless is what, if it ain't got a dragon in it then why bother?



brings a tear to my eye .. where's my 45 grand?

wales_map_00_thumb.jpg
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#9 Inverse Snob

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Posted 18 February 2008 - 04:49 PM

wheres the male voice choir??????
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#10 Amusing Otter

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Posted 18 February 2008 - 04:51 PM

More to the point, why is David Hasselhoff on it?
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#11 holdfast

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Posted 18 February 2008 - 04:51 PM

Tom Jones aint from Cardiff.
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#12 gf'

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Posted 18 February 2008 - 04:52 PM

i think you'll find that is tom jones, and my 45 thousand pound budget only allowed me to get a few select source images

edit: the area i marked off as cardiff is also accurate to the tee
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#13 Alexander Supertramp

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Posted 18 February 2008 - 05:03 PM

should be made into a competition of 'who can draw a better cardiff logo' in the graphics design etc section
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#14 marky_crinkle

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Posted 18 February 2008 - 05:54 PM

Wow. Everyone clearly hates it. Well done once more for doing another fantastically executed job at doing your residents over, WAG.

Actually, should I be blaming the WAG? Is someone else in charge of this?


you should technically be blaming the design company concerned, as i'd imagine they set their prices rather than WAG.

*mutters about capitalist pigs etc*
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#15 R J MacReady

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Posted 18 February 2008 - 06:04 PM

To be realistic for a second, its not really as simple as 'here's a shit logo', 'here have 45grand' - it's the overall cost of implementing the shit logo too. Everything has to be rebranded.
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#16 JayX

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Posted 18 February 2008 - 06:24 PM

A new logo has been unveiled to market Cardiff on the international stage, aimed at ditching the "stereotype" of daffodils and dragons.


If only it could have ditched the stereotype of 'being utterly backwards' by dropping the unneeded Welsh translation. Dragons: Cool. Welsh Language: Rubbish.
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#17 UITA

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Posted 18 February 2008 - 06:27 PM

Doesn't translate.

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#18 Gareth

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Posted 18 February 2008 - 10:22 PM

It cost UWN 1 million to implement the latest identity for the uni and that's shite.
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#19 fox mulder

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Posted 19 February 2008 - 09:22 AM

UWN is shite all round.

Why was this logo launched in London???
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#20 gf'

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Posted 19 February 2008 - 12:35 PM

to add to the pointlessness of this logo? it really is pretty empty.
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